Course offered by Rudra Education

Program Overview
The Online BBA in Digital Marketing is a future-ready three-year undergraduate program designed for learners aiming to thrive in the fast-paced world of digital media and e-commerce. The curriculum covers essential business foundations alongside a focused exploration of digital marketing channels, tools, and techniques.

Ideal for aspiring marketers, social media strategists, and e-commerce professionals, this program provides hands-on training in SEO, paid advertising, content marketing, and analytics.

Key Program Features

• Business degree with a digital-first marketing specialization
   
• Real-world training in Google Ads, Meta platforms, and SEO tools
   
• 100% online with simulations and campaign-building exercises
   
• Focus on multichannel marketing, e-commerce growth, and branding
   

Core Subjects Include:

• Principles of Marketing and Branding
   
• SEO, SEM, and Digital Advertising
   
• Social Media Marketing Strategy
   
• Content Creation and Influencer Marketing
   
• Google Analytics and Marketing Metrics
   
• E-Commerce and Online Business Models
   
• Mobile and Email Marketing Campaigns
   
• Digital Customer Experience (CX)
   
• AI in Digital Marketing
   
• Final Project: Design and Execution of a Digital Campaign
   

Career Opportunities:

• Digital Marketing Executive
   
• SEO/SEM Analyst
   
• E-Commerce Associate
   
• Social Media Manager
   
• Online Brand Strategist