Course offered by Rudra Education

Program Overview

The Online BBA in Digital Marketing & Sales is a future-ready three-year undergraduate program that blends core business knowledge with in-depth training in digital branding, marketing automation, and sales strategy. Tailored for the digital economy, this program prepares students to thrive in the rapidly evolving marketing landscape.

Students gain practical experience with SEO, SEM, content strategy, CRM tools, social media campaigns, and analytics platforms, equipping them to drive results in competitive markets.

Key Program Features

• Fully online three-year degree focused on digital marketing innovation
   
• Combines business administration with modern marketing strategies
   

Core Courses Include:

• Principles of Marketing
   
• Digital Marketing Fundamentals
   
• Social Media Marketing
   
• SEO and Web Analytics
   
• Content Marketing
   
• Consumer Behavior
   
• E-Commerce and CRM Systems
   
• Digital Advertising & Paid Media
   
• Sales Techniques & Channel Management
   
• Influencer and Affiliate Marketing
   
• Marketing Analytics
   
• Brand Strategy
   

Program Highlights

• Hands-on learning through campaign simulations and live projects
   
• Access to marketing tools like Google Ads, HubSpot, Meta Ads, etc.
   
• Real-world case studies and certification guidance (Google, HubSpot)
   
• Prepares students for agency, in-house, or freelance marketing roles
   

Eligibility Criteria

• 10+2 or equivalent in any stream with minimum 50% marks
   
• Strong interest in marketing, branding, or digital platforms
   

Career Opportunities

• Digital Marketing Executive
   
• SEO/SEM Specialist
   
• Social Media Strategist
   
• Content Marketer
   
• Sales Manager
   
• E-commerce Consultant