Course offered by Rudra Education

Program Overview
The Online BBA in Retail Management is a career-oriented three-year undergraduate program focused on preparing students for the evolving retail sector. This program combines core business knowledge with practical expertise in store operations, retail analytics, merchandising, and customer relationship management.

Suitable for students aiming to enter fashion retail, FMCG, e-commerce, and shopping mall operations, the curriculum blends theory with real-world insights into consumer behavior and omni-channel retailing.

Key Program Features

• Specialized curriculum covering both traditional and digital retail formats
   
• Training in inventory control, merchandising, and visual marketing
   
• Online mode with simulations of retail operations and customer journeys
   
• Emphasis on retail strategy, CRM, and sales optimization
   

Core Subjects Include:

• Fundamentals of Retailing and Consumer Behavior
   
• Store Operations and Layout Planning
   
• Visual Merchandising and Display Techniques
   
• Inventory and Category Management
   
• Retail Buying and Merchandising
   
• Retail Supply Chain and Logistics
   
• CRM and Customer Retention Strategies
   
• Retail Marketing and Sales Analytics
   
• Omni-channel Retail and E-Commerce
   
• Capstone Project: Retail Business Planning
   

Career Opportunities:

• Retail Store Manager
   
• Merchandising Coordinator
   
• Sales Operations Executive
   
• Visual Merchandiser
   
• Retail Analyst