Course offered by Rudra Education

Program Overview

The Online MBA in Marketing Management is for professionals looking to drive effective marketing strategies and business growth in competitive markets. This two-year postgraduate program is taught entirely online and combines core business administration theories with sophisticated marketing knowledge to create sharp and forward-thinking marketing leaders.

 

During the course of the program, learners will study core subjects such as brand management, consumer behavior, digital marketing, marketing research, distribution and sales, integrated marketing communications, and strategic marketing management. The course teaches learners analytical skills as well as creative knowledge to formulate effective marketing campaigns on different platforms.

 

Perfect for future marketing leaders, entrepreneurs, and business professionals, the program develops the skill to create brand equity, recognize shifting consumer trends, and implement data-driven marketing strategy in ever-changing business environments.

 

Key Program Features

A thorough two-year postgraduate program on strategic marketing and brand building.

 

• Core Courses Include:
• Principles of Marketing Management
• Consumer Behavior and Market Research
• Brand Management
• Sales and Distribution Management
• Digital and Social Media Marketing
• Integrated Marketing Communication
• Strategic Marketing and Business Development
• 100% online, self-directed format—ideal for working professionals and students from geographies.
• Synthesizes creative branding practices with data-driven decision-making.
• Low-cost tuition and ongoing academic guidance by industry-veteran faculty and partner organizations.

 

Program Highlights

• Courses are completed over four semesters in two years for a structured skill development learning experience.
• Develops capabilities in brand positioning, customer interaction, marketing analytics, and digital promotion techniques.
• Focuses on innovative thinking, market responsiveness, ethical behaviors, and leadership in the marketing arena.
• Offers access to live classes, recorded lectures, discussion forums, and one-to-one interactions with faculty.
• Prepares students for senior corporate roles in marketing, advertising, media, brand management, or entrepreneurship.

 

Eligibility Criteria

• To be eligible for admission, applicants should:
• Possess a bachelor's degree (in any field) from a recognized university.
• Obtained at least 50% aggregate marks in the qualifying exam.
• Provisional admission for candidates expecting final results, according to university rules.

 

Program Duration

• This two-year MBA program is spread over four semesters.
• Students engage in structured coursework, assignments, online discussions, and semester-end assessments.
• The program creates a sound foundation in modern marketing concepts and strategic business thinking.

 

Career Opportunities

The MBA in Marketing Management graduates are prepared for various careers, such as

• Brand and Product Management
• Digital Marketing and E-Commerce
• Advertising and Media Planning
• Market Research and Consumer Insights
• Sales and Business Development
• Public Relations and Corporate Communications
• Retail and Merchandising Strategy
• Entrepreneurship and Startup Marketing
• Marketing Consultancy and Strategic Advisory Roles