Course offered by Rudra Education

Program Overview

The Online MBA in Direct Selling Management is a unique two-year postgraduate program designed to shape future leaders and innovators in the rapidly growing direct selling industry. This program integrates essential business management knowledge with specialized skills in direct sales strategy, multilevel marketing, digital outreach, and customer relationship building.

Through a flexible online format, students learn to build and manage successful direct selling businesses, whether in product-based or service-driven models. The curriculum covers leadership, personal branding, team development, product strategy, legal compliance, and performance analytics.

Perfect for aspiring entrepreneurs, network marketers, and professionals in consumer marketing, the program encourages hands-on learning through real-world sales scenarios and industry engagement.

Key Program Features

• Two-year MBA with a focus on business, marketing, and direct sales strategies
   
• Core Courses Include:
   
  • Business and Marketing Fundamentals
     
  • Sales Force Management
     
  • Personal Branding and Influencer Strategy
     
  • Digital Tools for Direct Selling
     
  • Consumer Behavior and Psychology
     
  • Multilevel Marketing Strategies
     
  • Product Lifecycle Management
     
  • Ethics and Legal Aspects of Direct Selling
     
  • Communication and Negotiation Skills
     
  • Data-Driven Sales Strategy
     
  • Entrepreneurship in Direct Selling
     
  • Business Research and Strategy
     
• Fully online with live mentorship, workshops, and performance tracking
   
• Developed in collaboration with successful direct selling companies and experts
   
• Practical training through simulations, presentations, and role-plays
   

Program Highlights

• Curriculum aligned with real-world sales leadership and digital influence
   
• Emphasizes communication, digital selling, and entrepreneurial mindset
   
• Mentorship from leaders in network marketing and consumer goods
   
• Access to CRM tools, sales dashboards, and customer analytics software
   
• Case studies from top-performing direct selling companies
   

Eligibility Criteria

Applicants must:

• Hold a recognized bachelor’s degree in any stream
   
• Have a minimum of 50% aggregate marks
   
• Candidates awaiting final results may apply provisionally
   

Program Duration

This program is completed over two years (four semesters) and focuses on business development, team leadership, and direct sales innovation.

Career Opportunities

Career paths include:

• Direct Selling Entrepreneur
   
• Sales Team Leader
   
• Channel Development Manager
   
• Network Marketing Strategist
   
• Product Distribution Consultant
   
• CRM Specialist
   
• Business Development Manager