Course offered by Rudra Education

Program Overview
The MBA in Marketing and Sales Management is a two-year postgraduate degree tailored for professionals who seek to excel in consumer behavior analysis, branding, sales strategy, and digital marketing. This program provides comprehensive knowledge on marketing theories, market analytics, and sales optimization techniques essential in today’s highly competitive business landscape.

With a strong focus on practical applications and market responsiveness, the program equips learners with strategic thinking and leadership skills necessary for driving business growth, launching new products, and enhancing brand value. Ideal for marketing professionals, business developers, and future CMOs, this degree fosters innovation and sales excellence.

Key Program Features

• Two-year intensive program combining traditional and digital marketing
• Emphasis on brand management, advertising, sales planning, and CRM
• Hands-on learning via real-time projects and sales simulations
• Prepares students for leadership roles in B2B and B2C environments

Core Subjects Include:

• Consumer Behavior and Market Research
• Strategic Marketing Management
• Digital Marketing and Social Media
• Sales and Distribution Management
• Integrated Marketing Communication
• Product and Brand Management
• Retail and Channel Management
• Customer Relationship Management (CRM)
• International Marketing
• Marketing Analytics

Career Opportunities:

• Marketing Manager
• Brand Strategist
• Sales Director
• Digital Marketing Analyst
• Product Manager
• Business Development Head