Course offered by Rudra Education

Program Overview
The Online MBA in Marketing Management is designed for future-ready marketers who want to master branding, customer engagement, and data-driven marketing. This two-year program combines traditional marketing principles with new-age tools like marketing automation, digital outreach, and behavioral analytics.

Learners develop strategic marketing plans, perform market research, and manage end-to-end campaigns to position products and services effectively. It is ideal for those seeking to build careers in product marketing, brand management, advertising, or market analysis.

Key Program Features

• Focused curriculum on both offline and digital marketing
• Real-world marketing simulations and consumer research projects
• Online format with mentor-led brand strategy workshops
• Develops strategic, creative, and analytical capabilities

Core Subjects Include:

• Marketing Management and Strategy
• Consumer Behavior and Psychology
• Product and Brand Management
• Market Research and Analytics
• Sales and Channel Management
• Pricing and Promotion Strategies
• Integrated Marketing Communication
• International Marketing
• CRM and Loyalty Programs
• Advertising and Media Planning

Career Opportunities:

• Marketing Manager
• Brand Strategist
• Market Research Analyst
• Product Marketing Lead
• Advertising and Media Planner