Course offered by Rudra Education

Program Overview

The Online MBA (WX) in Digital Marketing is a future-forward two-year program crafted for professionals aiming to specialize in the fast-evolving world of online marketing and digital brand growth. Delivered fully online, the program integrates marketing strategy with digital tools, consumer behavior, and data analytics.

With a focus on SEO, SEM, social media, content marketing, influencer collaboration, and marketing automation, students gain expertise in managing digital campaigns, measuring ROI, and building customer journeys across digital platforms.

Ideal for marketing professionals, entrepreneurs, and business owners, this MBA enables learners to stay ahead in the digital landscape with data-backed insights and creative thinking.

Key Program Features

• Executive MBA with a focus on digital branding and marketing innovation
   
• Core Courses Include:
   
  • Fundamentals of Digital Marketing
     
  • SEO, SEM, and Paid Advertising
     
  • Social Media Marketing and Strategy
     
  • Influencer and Affiliate Marketing
     
  • Marketing Analytics and KPIs
     
  • Content Creation and Brand Storytelling
     
  • E-Commerce and Conversion Optimization
     
  • Customer Relationship and Retention
     
  • AI and Automation in Marketing
     
  • Email, Mobile, and Video Marketing
     
  • Data Privacy and Ethical Marketing
     
  • Capstone in Digital Campaign Design
     
• 100% online with real-life tools like Google Analytics, HubSpot, Canva, and Meta Ads
   

Program Highlights

• Industry-driven program aligned with current digital marketing trends
   
• Hands-on projects, simulations, and case-based learning
   
• Career-focused program ideal for agency professionals and marketing teams
   

Eligibility Criteria

• Bachelor’s degree with at least 50% marks
   
• 1+ year of relevant professional experience preferred
   

Program Duration

Two years (four semesters) including project-based and skill-building modules

Career Opportunities

• Digital Marketing Manager
   
• SEO/SEM Specialist
   
• Content Strategist
   
• Social Media Manager
   
• E-Commerce Marketing Executive
   
• Performance Marketer
   
• Growth Hacker