Course offered by Rudra Education

Program Overview

The Online MBA (WX) in Marketing is a two-year executive master's degree program designed for professionals seeking to master contemporary marketing strategies in a digitally driven global economy. Delivered entirely online, this program offers a robust foundation in marketing principles while diving deep into brand strategy, consumer behavior, digital outreach, and data-driven marketing decisions.

This program blends classic marketing theory with emerging practices, including influencer marketing, performance metrics, AI in marketing, and omni-channel strategies. It empowers working professionals to design compelling campaigns, lead marketing teams, and drive business growth in fast-paced market environments.

Ideal for early to mid-career professionals aiming to transition into marketing leadership roles or specialize in digital strategy, this degree emphasizes real-world application, innovation, and leadership.

Key Program Features

• Two-year executive MBA tailored to modern marketing challenges
   
• Core Courses Include:
   
  • Strategic Marketing Management
     
  • Consumer Behavior and Market Research
     
  • Brand Management and Communication
     
  • Digital Marketing and Social Media Strategy
     
  • Marketing Analytics and Campaign Optimization
     
  • Sales and Channel Management
     
  • Global Marketing Strategy
     
  • CRM and Customer Engagement
     
  • Product Innovation and Lifecycle Management
     
  • Integrated Marketing Communications
     
  • Marketing Ethics and Data Privacy
     
  • Capstone Project in Strategic Marketing
     
• Delivered 100% online through live classes, recorded sessions, and interactive case studies
   
• Designed in collaboration with marketing experts and global practitioners
   

Program Highlights

• Focuses on both traditional and digital marketing techniques
   
• Hands-on exposure to tools like Google Ads, Meta Business Suite, HubSpot, and analytics dashboards
   
• Access to masterclasses, real-time projects, and mentorship from industry professionals
   

Eligibility Criteria

• Bachelor’s degree in any discipline with a minimum of 50% marks
   
• At least 1 year of professional work experience recommended
   

Program Duration

Two years (four semesters), offering flexible scheduling for working professionals

Career Opportunities

• Brand Manager
   
• Digital Marketing Strategist
   
• Growth Marketing Manager
   
• Performance Marketing Analyst
   
• Product Marketing Specialist
   
• Marketing Consultant
   
• CRM and Loyalty Program Manager