Course offered by Rudra Education

Program Overview

The Online Postgraduate Diploma in Marketing Management is an engaging one-year academic programme intended for graduates, early-career professionals, and marketing aspirants wishing to develop a solid foundation in strategic marketing, digital communication, and brand leadership. This fully online programme examines the fundamentals and contemporary practices of marketing—from consumer psychology and digital outreach to product strategy and market analytics.

By uniting theoretical knowledge with practical applications, this diploma helps students create marketing campaigns, analyze customer behavior, decipher marketing metrics, and drive brand value in competitive and dynamic business environments. It also sets participants up for studying or earning certifications in marketing strategy, digital marketing, or brand management.

Whether you're looking to start your marketing career, direct marketing activities in an organization, or establish your personal brand, this diploma will hone your power to design customer-focused value and business success.

Key Program Features

An online postgraduate diploma in marketing strategy, consumer interaction, and business communication, lasting one year.

Core Subjects Include:

• Fundamentals of Marketing and Consumer Behavior
• Strategic Brand Management
• Digital Marketing Tools and Techniques
• Integrated Marketing Communications
• Product Development and Pricing Strategies
• Market Research and Analytics
• Global Marketing and Emerging Markets
• Sales Management and Channel Strategy
• Interactive and flexible online delivery via case studies, digital simulations, group work, and expert guidance.
• Open to graduates of any background with a keen interest in marketing, media, or business development.

Core Competencies Acquired

• Customer segmentation and analysis of buyer behavior
• Formulation of digital and conventional marketing campaigns
• Brand positioning and message strategy
• Data-driven marketing decisions and analytics
• Competitive analysis and market planning

Career Opportunities

• Digital Marketing Executive
• Brand or Product Manager
• Marketing Analyst
• Social Media Manager
• Market Research Associate
• Sales and Promotions Strategist
• Also excellent preparation for Google Ads, Meta Blueprint, HubSpot, or an MBA in Marketing certification.

Eligibility Criteria

• A recognized Bachelor's degree in any discipline
• Evidence of interest in marketing, brand strategy, or customer interactions
• Final-year undergraduate students are eligible to apply provisionally according to institutional policy