Course offered by Rudra Education

Program Overview

The Online Diploma in Marketing Management is a concentrated one-year programme specifically for graduates, working professionals, and future marketers looking to acquire hands-on knowledge of central marketing principles and functional strategies. Offered in full online format, this programme provides an extensive insight into today's marketing environment by combining theoretical bases with practical business applications.

Students cover key areas including market research, online marketing, brand management, consumer behavior, sales strategies, and marketing strategy. The course is designed to develop analysis, creative, and communication competencies required to excel in competitive markets.

Whether you're designing a marketing career, wanting to enhance your brand-building skills, or gearing up for postgraduate business studies, this diploma offers a solid, industry-focused foundation.

Key Programme Features

One-year online diploma with a focus on key and practical marketing principles.

Key subjects are:

• Principles of Marketing
• Consumer Behavior and Market Research
• Digital Marketing and Social Media Strategies
• Brand Management and Advertising
• Sales and Distribution Management
• Marketing Strategy and Planning
• Marketing Analytics and ROI
• 100% online learning approach with adaptable schedules perfect for working professionals and distance learners.
• Emphasis on marketing best practices in the real world, customer orientation, and digital engagement platforms.
• Video lecture access, case studies, marketing simulations, and expert faculty mentorship.
• Apt for students of any academic background pursuing studies in marketing and business expansion.

Programme Highlights

Condenses over two semesters, coupling academic learning with practical projects and case studies.

Develops expertise in:

• Market segmentation and targeting
• Campaign planning and media strategy
• Sales operations and performance monitoring
• Online marketing instruments (SEO, SEM, email, content)
• Equips learners for careers in:
• Digital Marketing
• Brand and Product Management
• Marketing Communications
• Sales and Business Development
• Customer Relationship and Engagement
• Provides a channel for advanced study such as MBA (Marketing) or professional certifications like Google Ads, Meta Blueprint, HubSpot, etc.

 

Eligibility Criteria

To be eligible for admission, the following must be fulfilled by the candidates:

• Must possess a Bachelor's degree in any field from a recognized institution.
• Must have secured a minimum of 50% aggregate marks at the undergraduate level.
• Final year students can apply provisionally according to institutional norms.
• Diploma in Business Administration – Online Programme